Standing out from the crowd
Tom Peters, the world’s most innovative management guru, talks about companies today operating in a sea of sameness, high-quality sameness, but sameness nonetheless.
The Swedish business professors Kjell Nordstromand and Jonas Ridderstrale put it this way in their wonderfully different book, Funky Business “The surplus society has a surplus of similar companies, employing similar people with similar educational backgrounds, working in similar jobs, coming up with similar ideas, producing similar things with similar process, warranties and qualities”.
In a sea of sameness, in the surplus society, how do you stand out? How do you differentiate yourself? One way to stand out, to differentiate yourself from the competition is how you perform in an interesting, compelling and dynamic way in front of your prospects, clients and audiences generally.
The talking trade specialises in how you do this- specialises in creating impact for you and your company in a way that is very different.
We deliver workshops and simulation experiences that help you perform in one-to-one or one-to-many situations.
Our clients tell us we make a real difference and add value. Please take a look at their views. And, if you’re still not convinced we’ll put you in touch with individuals from the companies we’ve worked with.
Tom Peters, the world’s most innovative management guru, talks about companies today operating in a sea of sameness, high-quality sameness, but sameness nonetheless.
The Swedish business professors Kjell Nordstromand and Jonas Ridderstrale put it this way in their wonderfully different book, Funky Business “The surplus society has a surplus of similar companies, employing similar people with similar educational backgrounds, working in similar jobs, coming up with similar ideas, producing similar things with similar process, warranties and qualities”.
In a sea of sameness, in the surplus society, how do you stand out? How do you differentiate yourself? One way to stand out, to differentiate yourself from the competition is how you perform in an interesting, compelling and dynamic way in front of your prospects, clients and audiences generally.
The talking trade specialises in how you do this- specialises in creating impact for you and your company in a way that is very different.
We deliver workshops and simulation experiences that help you perform in one-to-one or one-to-many situations.
Our clients tell us we make a real difference and add value. Please take a look at their views. And, if you’re still not convinced we’ll put you in touch with individuals from the companies we’ve worked with.